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Director, Digital Communications

Animikii is a Victoria-based social enterprise (Certified B Corp / Certified Aboriginal Business) that works with leading, Indigenous-focused organizations from all industries to drive positive change for Indigenous Peoples through technology. Learn more at

We are currently looking for an experienced leader to grow and develop our Digital Communications department. This department leads and manages projects related to digital communications strategy development, design and branding, website development, and delivering digital campaigns. Our department is currently 6 FTEs (and growing) plus several regular extended team members (contractors). This role will be directly responsible for managing sustainable growth of the department, while supporting (and being supported by) a growing number of direct reports.

The right candidate will have solid operational experience in a digital agency, but will also have experience and a demonstrated interest in working with Indigenous communities. The ideal candidate is excited to join an organization that is interested in growing the company and its people with Indigenous values, decolonizing traditional management structures, operating as B Corp, and increasing our positive social and environmental impact.

Narrative of Responsibilities

If you were to get this role, on a typical day you could expect to work closely with team members in your department that you will supervise, primarily on client-focused projects through all departmental service areas including digital communications, website development and design. As an experienced communications professional, you may need to wear many hats and jump in to help the team with projects as needed — especially as we continue to develop our processes, systems and the department. It won’t be everyday, but we are looking for a hands-on leader. 

From time to time, you will also collaborate with other Animikii teams, software department, cross-disciplinary projects, as well as providing all internal digital communications to our growing suite of software products.

Another thing you will be doing on a typical day is supporting the project managers to ensure they have what they need to properly analyze projects and to complete their project retrospectives. This will involve great listening skills, empathy, mutual trust, and respect. You will be their supervisor, but your approach will not be just “telling them what to do” in a hierarchical management sense. You will be empowering them to take on more responsibility, to be more autonomous, and to develop their capacity to make their own decisions. If the team comes to you with questions, you will be encouraged to reflect the question back to them,  asking “what do you think?” or “how might you approach this?” rather than immediately giving them your opinion or advice. Mentoring and coaching will be a key part of your role.

You will work with our CEO, COO and People Operations to strategically scale the department with an entrepreneurial mindset. This means keeping an eye on departmental sales and finances to ensure resiliency and profitability while also keeping our hiring plan top of mind. This will include things like writing job descriptions, vetting candidates, and helping design an effective team structure. 

One lens that will be critical to your work is continually identifying ways to improve Animikii’s social and environmental impact. Sure, we are a business and we need to make money to survive. However, we are clearly about more than making money at Animikii. We want to use business as a force for good. Your commitment to balancing a financially sustainable business with positive outcomes for people and the planet is of the utmost importance.

What We’re Looking For…

In an ideal world, we are looking for folks with the following combination of skills and experience. This is our wish list. However, we’re willing to give anybody who is values-aligned and passionate about this opportunity a shot:

  • Individuals who are interested to implement and lead through Animikii’s core values: Humility, Truth, Honesty, Wisdom, Respect, Courage and Love
  • 8+ years leadership experience in a digital services, client focused agency environment.
  • Degrees or formal training in communications, public relations, journalism, marketing, project management, business, or equivalent experience.
  • Proven track record leading digital-focused projects in a client services environment including projects relating to design, websites, digital communications, marketing & digital campaigns.
  • Experience managing and directly supporting staff.
  • Experience hiring staff and building teams.
  • Manage project timelines, team availability and anticipating obstacles to productivity.
  • Knowledge of productivity and project management systems including agile, scrum, or experience as a certified PMP.
  • Demonstrated financial success managing project and departmental budgets.
  • Ability to work within, and track success against, Animikii’s strategic plan and objectives, of which you will play a part in contributing to. 
  • Experience in a remote-friendly company, using online tools and software.
  • Expert knowledge and understanding of social media platforms/tools and how digital strategies in each platform can be deployed.
  • Motivated self-starter; ability to start, manage, and prioritize multiple projects.
  • Highly organized, creative thinker, that works collaboratively in a team environment.
  • Natural relationship builder with a dynamic ability to wear many hats.
  • Comprehensive research and writing experience on a variety of Indigenous-focused topics and areas of interest.
  • Demonstrable commitment to social and environmental impact.

Diversity, Equity, Inclusion, and Accessibility

Animikii is diversity in tech in action and we value a diverse workforce. Indigenous people, people of color, women, people with disabilities, and members of the Two Spirit (2S) & LGBTQIA+ communities are strongly encouraged to apply. Animikii believes an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re looking for candidates who can expand our team culture, challenge business as usual, and bring their whole selves to work. We strive to provide those candidates with an equitable and accessible recruitment process. If we can offer accommodations for you in the recruitment process or you have feedback on how to make our recruiting more accessible, please let us know.

How to Apply

This position is remote-friendly and the start date is negotiable. Competitive benefits package and salary commensurate with experience. Please email with your resume and letter communicating your desire to join our team. In your letter, please address the following five topics in the order described below:

  1. Describe two things that attracted you to this job opportunity at Animikii? 
  2. Why do you want to work at an Indigenous-focused organization like ours?
  3. Which of our values are most important to you in the workplace (Humility, Truth, Honesty, Wisdom, Respect, Courage and Love)?
  4. What role have you held in the past that you sense is most similar to this role — or — what life experiences have you had that you sense have prepared you most for this role?
  5. Operating as a social enterprise and giving back are foundational to our work at Animkii. How would you use technology, innovation, your energy and company resources to give back to the community?

Self-identifying as Indigenous, having first-hand knowledge or experience working with an Indigenous community will be considered an asset.

We thank all applicants for their interest in this position, however, only selected candidates will be contacted for interviews.