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The National Aboriginal Hockey Championships (NAHC), founded by the Aboriginal Sport Circle and sanctioned by Hockey Canada, provides a forum for elite Bantam and Midget-aged Aboriginal hockey players from across Canada showcasing the athletic abilities and fostering cultural unity and pride. An event held annually since 2002, the NAHC also serves as a focal point for grassroots and regional Aboriginal hockey development.
Animikii was tasked to create the logo for the 2019 NAHC that was being hosted by the City of Whitehorse in the Yukon. Each year, the NAHC selects a host city that develops its own unique logo and promotional items in conjunction with the Aboriginal Sports Circle. Being in the Yukon, we at Animikii wanted to install a sense of cultural pride and uniqueness that our location provides. Yukon First Nations, for the most part, have a two-clan system in place. The Wolf and Raven are the two moieties that are recognized. It was vital that we visually make that connection within the logo itself.
We also wanted to acknowledge our connection to the land and the territory. We incorporated trees and the north star into the design. Along with the main logo, we also needed to find a way to include the Aboriginal Sports Circle brand. The colours of Red and Black were used as a vibrant contrast and as well to make the connection to the First Peoples within the Yukon.